Ad hoc by David Martin

The Power of Words. 1 minute 48 seconds.

My sense is this was inspired by a legend, one associated with the great ad genius David Ogilvy. Here’s the backstory via The Blake Project blog:

During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck.  The sign read: “I am blind,” and, as evidenced by his nearly empty cup, the man was not doing very well.  Ogilvy removed the man’s sign from around his neck, pulled out a marker and changed the sign to read, “It is spring and I am blind.” He hung the sign back around the beggar’s neck and went on his way. On his way home he was pleased to notice the vagrant had a full cap.